WHAT IS DIRECT TO CONSUMER (D2C)?

In the direct-to-consumer (D2C) business model, the company makes, markets, sells and ships products itself without the involvement of any middlemen like wholesalers or distributors in the process.

 

D2C channels are consumer-centric and are helpful since people flock to social media for entertainment, networking and experience with their preferred brands. With an average time of 2.4 hours spent on social media on a daily basis, the urge to shop increases naturally and this eventually leads to a rise in sales which, in turn, creates the requirement for social commerce platforms.