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WHAT IS CONSUMER CONFIDENCE INDEX?


The Consumer Confidence Index (CCI) is a survey that indicates how optimistic or pessimistic consumers are regarding their expected financial situation. If the consumers are optimistic, spending will be more, whereas if they are not so confident, then their poor consumption pattern may lead to recession.
 
CCI is key to economic growth as consumption increases when they feel confident about the present economic situation and their own financial conditions. In a country like India, consumption affects 60-70% of GDP, the reason why CCI has an important role to play in the economy, showing insight into growth prospects.
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