What did it take Ashok Leyland to come up with a customised truck?

An important innovation in the automobile sector in recent years, albeit restricted to passenger vehicles including four- and two-wheelers, had been customisation

TE Narasimhan
Last Updated at June 7, 2020 20:28 IST

What did it take Ashok Leyland to come up with a customised truck?

Interestingly, the modular platform has substantially increased the commonality of parts, thereby reducing the overall number of parts that go into a truck to 8,000 from 12,000 under BS-IV

If someone asked you what's the relationship between a piping hot pizza and a long-haul truck you would probably be at a loss for words, but for Ashok Leyland Ltd’s (ALL’s) Chief Technology Officer (CTO) N Saravanan, the humble pizza was an inspiration that led to the launch of a customised truck on ALL’s modular business platform (MBP). The new AVTR trucks allow a customer to pick and choose the features he wants in his truck, which could go a long way in improving his operational economics. At the launch, the company said the new model will enable “faster turnaround and better coverage, thanks to virtually millions of combinations”.

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