Brand W
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July 31, 2020, Friday
Maruti, Honda, BMW hone the phygital experience for customer affinity
From promoting amateur talent to contact-less sales experiences, auto brands go all out to create customer affinity with a band ...
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July 29, 2020, Wednesday
Durables makers script advertising narratives around new lockdown lifestyle
Godrej, Voltas, Prestige, Samsung and other appliances brands tune in to the growing chatter around household chores, pitch ...
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July 24, 2020, Friday
Brands try to understand cost-conscious consumer, evaluate purchase pattern
Value packs, local roots, budget labels mark the new shopping trail as consumers emerge from a series of lockdowns
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July 22, 2020, Wednesday
'Fine-dining' at home: ITC, Marriott, Taj plot their way out of pandemic
Five star hospitality chains have launched new food and delivery labels to service customers at home. Does this strengthen, or ...
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July 17, 2020, Friday
Accelerating digital engagement, brands practice the art of being social
With brand-customer engagements restricted to an online-only universe, advertisers look at ways to wield the double-edged digital ...
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July 15, 2020, Wednesday
After TikTok ban, brands reconsider the role and power of influencers
With the pandemic and the ban on TikTok narrowing down opportunities for customer engagement, brands reconsider the role and ...
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July 10, 2020, Friday
Ola steps in to reclaim its reputation with promise of safety, credibility
Threatened by the growing reliance on private vehicles and distrust of shared modes of transport, the ride-hailing brand steps in ...
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July 08, 2020, Wednesday
HUL, Emami and the aggressive play in Rs 5,000-cr fairness creams category
The battle over a name is more than an ego clash, it reveals the aggressive play in the Rs 5,000-crore fairness creams category ...
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July 02, 2020, Thursday
Branding the arts on a digital stage for a post-pandemic future
Performance venues, museums, and artists don the digital greasepaint, look for new identities, patrons and business models for a ...
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June 30, 2020, Tuesday
Will ban on TikTok be the final straw that breaks its controversial run?
The video-sharing app is no stranger to controversy, and experts say that the ban is more likely a negotiation tactic between ...
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June 25, 2020, Thursday
Lines between online, offline blur as brands redraw engagement map
Brands need new customer touch points, efficient channels of communication and delivery and new ways to stay relevant
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June 23, 2020, Tuesday
Hospitals rework Covid-19 narrative as pandemic takes toll on trust, biz
Trust is running low and the big chains, Max, Apollo, Fortis and others are keen to retune the pitch with new services
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June 18, 2020, Thursday
HUL, RB, ITC up the ante in home hygiene with new campaigns, products
Brands look to leverage the sharply rising consumer interest in external cleanliness, launch new campaigns and products
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June 16, 2020, Tuesday
How the shift in purchase behaviour calls for an overhaul in branding
As consumers make the slow march to normalcy, brands will be forced to rethink their category presence, purpose, and pricing ...
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June 11, 2020, Thursday
Hotels, travel brands pitch for a rebound as Covid-19 lockdown eases
As lockdown eases, ITC, Taj Hotels, Oyo, MakeMyTrip play up the safety line, bank on employee endorsements to rebuild trust in ...
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June 09, 2020, Tuesday
Amul raises a virtual storm amid rising sentiment against Chinese products
The homegrown dairy brand finds huge support online, as it plays into the rising sentiment against Chinese products. But has it ...
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June 05, 2020, Friday
With customer behaviour changing, Eno & Sensodyne lace up for digital race
With the creative ecosystem being overhauled in a lockdown, GSK Consumer refurbishes the digital branding toolkit
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June 02, 2020, Tuesday
Viewership trends reveal the power of free platforms, regional content
For many who believe that TV is dead, this tells you a different story
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May 28, 2020, Thursday
Script goes wrong: Caught in a social media storm, Kent looks for cover
Despite an apology and withdrawal of an ad that was seen as insensitive and prejudiced, outrage and threats of boycott persist
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May 26, 2020, Tuesday
Indian consumers top anxiety list, show maximum wariness about health, job
The state of the Indian consumer has been the subject of attention of a number of agencies in recent weeks
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July 30, 2020, Thursday
Amul widens the brand pitch amid lockdown as it looks to reinvent itself
With a slew of new product launches and brand extensions through the lockdown, the dairy major looks to reinvent the brand
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July 28, 2020, Tuesday
With new law in place, will brands and stars rethink the endorsement game?
Will brands and stars rethink the endorsement game as the new law seeks greater accountability from all stakeholders?
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July 23, 2020, Thursday
Brands look for a personal touch with trending topics in the online pitch
People are spending more time on social media, offering brands a ringside view of their lives and a chance to get up close and ...
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July 21, 2020, Tuesday
Brands launching new products with immunity, health and hygiene in focus
Old brands and new are reshaping the health, hygiene and personal care category, catering to a new basket of needs
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July 16, 2020, Thursday
Telcos align with streaming platforms to deepen consumer relationships
Airtel, Vodafone Idea, Jio stitch up alliances with streaming platforms in a bid to deepen brand associations and loyalty, in a ...
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July 14, 2020, Tuesday
Big brands tip the scales, grow faster and bigger than regional ones
National consumer brands outpace regional labels three years in a row, reports Kantar. Will the pandemic halt the trend?
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July 09, 2020, Thursday
How hyper-local consumption is driving change in brand-retail landscape
With the clamour for convenience and support for local brands on the rise, consumers, kirana stores, and brands are redrawing the ...
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July 06, 2020, Monday
Streaming companies retool the visibility kit with spike in viewership
Amazon, Netflix, Zee5, Disney Hotstar sharpen their digital marketing tools as they look to make up for the loss of OOH in their ...
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July 01, 2020, Wednesday
Hector flashes made-for-India badge as MG Motor plays down ownership
As the British-born auto brand from MG Motor completes a year in India, it keeps the celebratory pitch low and plays down its ...
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June 29, 2020, Monday
Brands turn to packaging and presentation to gain trust, confidence
Packaging innovations that ensure safety and damage-free, clean delivery are emerging as new avenues for brand building
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June 24, 2020, Wednesday
War of words: ITC, Nestle redraw the battle lines after HC ruling
The Madras High Court rejects a petition by ITC and lets Maggi use the word magical in its branding. Will the ruling lead to a ...
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June 22, 2020, Monday
J&J sets aside fairness business to stand with #BlackLivesMatter movement
Now with J&J taking its brand out of the game, other brands have a larger slice of the pie to carve out, but is there a risk in ...
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June 18, 2020, Thursday
Brands chant the affordability mantra as they chase thrifty customers
The familiar playbook of flexible payment schemes, value packs and discounted sales dons a post-pandemic avatar as brands chase ...
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June 15, 2020, Monday
Can Vivo beat lockdown blues as campaigns against Chinese brands intensify?
As campaigns against Chinese brands intensify and the virus keeps people indoors, Vivo plays it slow with a digital-first launch ...
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June 10, 2020, Wednesday
From PepsiCo to Britannia, brands step up to the digital storefront
Pepsi, Coke, Britannia, Kwality Walls and a host of other brands line up for e-stores on delivery apps, rethink visual ...
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June 08, 2020, Monday
How Hyundai's Creta beat the odds to become most sold car in May
Smart positioning, continued communication and a global design language have played a big role, say experts
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June 04, 2020, Thursday
OTT players diversify content libraries as regional movies, shows score big
Digital entertainers diversify the content libraries as language movies and shows score big in the lockdown
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June 01, 2020, Monday
Tata, LIC, Reliance most valued brands but Covid may spoil the equation
Tata group holds on to the top rank while Reliance climbs a spot; Indian Oil debuts in the top 10 list with a 41% jump in brand ...
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May 27, 2020, Wednesday
How Covid-19 will change playbook for brands with shift in consumer habits
With a fundamentally transformed consumer, brands need to go hyper-local and reimagine the purchase funnel among other changes: ...
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May 25, 2020, Monday
Compassion, health, safety: Brands play down festive pitch on Ramzan
Compassion, health and safety dominate advertising narratives as the celebratory moment loses its sparkle in the lockdown
