With one-third of its Rs 45-lakh BMW X1 customers between the ages of 21 and 40 years and about 57 per cent migrating from mass-level or low-premium cars to luxury vehicles, BMW India is working to reduce its waiting period. VIKRAM PAWAH, president, BMW Group, in conversation with Sohini Das, outlines his plans for ramping up production at the Chennai plant and launching more electric vehicles in India. Edited excerpts:
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First Published: Sun, January 29 2023. 11:42 IST
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