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Is FMCG the new battlefield between Ambani and Adani?

Reliance Consumer Products launched its consumer goods brand, Independence. It puts the company in direct competition with Adani Wilmar. Is FMCG the new battlefield between the Ambanis and the Adanis?

Topics
FMCG | Reliance Retail | Adani Wilmar

Debarghya Sanyal  |  New Delhi 



Fast-moving consumer goods (FMCG) sales slowed in the March quarter on the back of a sharp rise in prices: Bizom
Fast-moving consumer goods (FMCG) sales slowed in the March quarter on the back of a sharp rise in prices: Bizom

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Reliance Consumer Products — the fast-moving consumer goods arm and a fully owned subsidiary of Ventures — launched its consumer goods brand, Independence, in Gujarat, on Thursday. The launch puts the company in direct competition with Adani Wilmar, Tata Consumer and ITC, who also have a portfolio of staples and processed food. It is among the latest business verticals that had the Ambanis enter Adani’s turf and vice versa. Is then the new battlefield between the Ambanis and the Adanis?


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First Published: Mon, December 19 2022. 07:00 IST
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