IPL 2020 will be a completely different ball game for advertisers, brands

The pandemic-induced restrictions on movement and general deceleration in the economy have put a leash on spending across the board

Shubhomoy Sikdar
Last Updated at July 30, 2020 06:01 IST

Cricket analyst and former team director of IPL franchise Kolkata Knight Riders Joy Bhattacharya is assured about the salience of the IPL brand

The Board of Control for Cricket in India has set the ball rolling for holding the Indian Premier League (IPL) in the United Arab Emirates. If it receives the necessary approvals, we might be watching the cash-rich T20 league from mid-September to early November.

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