How Covid has forced fence-sitting retailers to jump onto digital bandwagon

Right from product demonstration to enabling purchase - everything is being managed these days through "virtual personalisation"

Anchita Ghosh
Last Updated at July 12, 2020 19:18 IST

Such assistance it probably easier for a garments retailer. The task is slightly more intricate for an electronics or durables retailer.

Missing the touch and feel of new garments? The impromptu discussion with store hands on the latest style and fashion trends? What if the store came to you or met you half-way, albeit virtually?

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