Cooking up a storm to make the most of the home-bound consumer demand

RTE-RTC players have ramped up production, distribution, and lapped up the opportunity with both hands for launching new products

Anchita Ghosh | New Delhi
Last Updated at June 21, 2020 20:02 IST

food, demand, sales, FMCG, consumer, customers, coronavirus

For many, it was a battle meeting the sudden spurt in demand in the early days of the lockdown.

In a group of 1,327 Indians participating in the Covid-19 Consumer Sentiment Survey by BCG-Facebook from April 30-May 3, only 14 per cent said their spending on eating out would return to normal when there is some control over coronavirus and restaurants open up, while 39 per cent said it would take at least a few months for them to restart eating out. Also 43 per cent are expecting a decrease in their overall spend, including eating out, over the next six months, says the report released in May.

TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST RS 249 A MONTH.

MONTHLY

₹ 249

Select

ANNUAL

₹ 1799

Select

Best Offer

SMART ANNUAL

₹ 1499

₹ 1799

Opt for auto renewal and save Rs 300

Select

What you get on Business Standard Premium?

Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
Pick your 5 favourite companies, get a daily email with all news updates on them.
26 years of website archives.
Preferential invites to Business Standard events.