Cookies and Cookie Policy

When you visit, access, or use business-standard.com and affiliate website, mobile site, mobile application, electronic newsletter, e-paper or other digital products of Business Standard Private Limited, the following Cookie Policy (collectively "Site") applies.

We use cookie and similar tools to improve and enhance your user experience.

The following information aims to explain these technologies, including cookies, pixels, web beacons, and flash cookies.

By using the Site, you agree that we can use these technologies as described in this Cookie Policy. We hope that this Cookie Policy helps you understand, and feel more confident about, our use of cookies and other tracking technologies.

We may change this Cookie Policy at any time, the date of the policy is the last revised document and the latest policy which effectively replaces all earlier policies on this topic.

Cookies are small text files that are stored on your computer browser or mobile browser device. They are widely used in order to make websites work, or work in a better, more efficient way. For example, they can recognize you and remember important information that will make your use of a website more convenient (e.g., remembering your user preferences, or rememebring your user login).

Generally, the cookies that we use perform up to seven different functions:

a) Essential cookies
Some cookies are essential for the operation of our website. For example, some cookies allow us to identify subscribers and ensure they can access the subscription only pages. If a subscriber opts to disable these cookies, the user will not be able to access all of the content that a subscription entitles them to.

b) Performance Cookies
We utilise other cookies to analyse how our visitors use our websites and to monitor website performance. This allows us to provide a high quality experience by customising our offering and quickly identifying and fixing any issues that arise. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages. We might also use these cookies to highlight articles or site services that we think will be of interest to you based on your usage of the website.

c) Functionality Cookies
We use functionality cookies to allow us to remember your preferences. For example, cookies save you the trouble of typing in your username every time you access the site, and recall your customisation preferences, section of the website you want to see when you log in.

Remember Me is an user tool that works on the Functionality cookie model and saves your access password on the device and remembers you evertime you visit the site.

d) Behaviourally Targeted Advertising Cookies
Business Standard and our advertisers use cookies to serve you with Banners and text advertisements that we believe are relevant to you and your interests. We however do not disclose your user profile or any other user related or browsing information to external agencies.

e) Analytics Cookies.
We and our service providers may use analytics cookies, which are sometimes called performance cookies, to collect information about your use of the Site and enable us to improve the way it works. Analytics cookies collect information about how you use the Site, for instance, which pages you go to most. The information allows us to count our audience size, see the overall patterns of usage on the Site, help us record any difficulties you have with the Site and show us whether our advertising is effective or not.

f) Advertising Cookies.
We and our service providers may use advertising cookies to deliver ads that we believe are relevant to you and your interests. For example, we may use targeting or advertising cookies to customize the advertising and content you receive on our Site, to limit the number of times you see the same ad on our Site and to help measure the effectiveness of our advertising campaigns. These cookies remember what you have looked at on the Site and other sites, and may be combined with other information acquired from third parties, and we may share this information with other organizations, such as advertisers.

g) Social Networking Cookies.
Our products may have social plug-in capabilities which may include tracking cookies used to track both members and non-members of social networks for additional purposes such as behavioral advertising, analytics, and market research.

In some circumstances, we may work with third parties to provide services on our Site. For example, we use analytics services supported by third party companies who generate analytics cookies on our behalf. We may not have access to these cookies, although we may use statistical information arising from the cookies provided by these third parties to customize content and for the other purposes described above. These companies may also transfer this information to other parties where required to do so by law, or where such other parties process the information on their behalf.

Third-party advertisers and other organizations may also use their own cookies to collect information about your activities on our Site and/or the advertisements you have clicked on. This information, which may be combined with other information acquired from third parties, may be used by them to serve advertisements on our Site and third party sites that they believe are most likely to be of interest to you based on content you have viewed.

Third-party advertisers may also use this information to measure the effectiveness of their advertisements and to track aggregate usage statistics.

We may not control these third-party cookies and their use may be governed by the privacy policies of the third parties employing these cookies. To learn about these cookies and to disable or reject third-party cookies, please refer to the relevant third party’s website.

If you are based in the European Union and would like to learn more about how advertisers use these types of cookies or to choose not to receive them, please visit www.youronlinechoices.eu. If you are based in the United States and would like to learn more, please visit http://www.aboutads.info/choices/.

You may refuse to accept cookies from the Site at any time by activating the setting on your browser which allows you to refuse cookies. You can refuse to accept Flash cookies from the Site using Adobe’s Flash management tools at http://www.adobe.com/security/flashplayer. Further information about the procedure to follow in order to disable cookies can be found on your Internet browser provider’s website via your help screen. You may wish to refer to http://www.allaboutcookies.org/manage-cookies for information on commonly used browsers.

Please note that by disabling or blocking any or all cookies, some features of the Site may not operate as intended, or you may not have access to features or personalization available through the Site.