Consumers ask brands to respect line between privacy and personalisation

The study found that two-thirds of consumers in India are more likely to make an unplanned purchase from a brand, if the digital content is personalised

Romita Majumdar | Mumbai
Last Updated at April 30, 2019 23:53 IST

‘Don’t get creepy’, is what consumers are telling brands, withdrawing their loyalties if they find them crossing the line on privacy, according to the Adobe India Brand Content report. While the majority of the consumers surveyed said this, those most irked by insensitive personalisation belonged to the 35-49 age band.

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